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“Way to Roll”

March 1, 2010
Electra – “Way to Roll”

Electra – “Way to Roll”

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Working with friends can be challenging. Patrick Dennis and I have known each other since the “good old Cargo Record days.” His ability to challenge me creatively is amazing. Patrick Dennis is first and foremost a musician. You just look at him and know he is a singer and songwriter. His swagger screams Rock-Star! His confidence and conviction is why editing for “Way to Roll” took so damn long, but turned out so damn good.

Having Art Brewer’s imagery to work with didn’t hurt. Art shot his stills in sequences that really worked well as animations. Anyone can see he is a master photographer. Patrick and Nena, acquiring some great music from Mr. Tube and the Flying Objects to edit with was just icing on the cake.

Nena Anderson, always keeps the boys on track and in the moment. I don’t think the project would have been nearly as strong without her presence or persistence. This was my first opportunity to work with her, fortunately not my last. No good shoot or project would happen without a good producer.

Like the Custom X project, the Electra Bicycle project again was a commercial project that expanded my creative vision. Incorporating motion and still images to give the project life was effective. The journey was a battle.

Dad always said, “You fight the good fight with people you can trust and who trust you.” This was one hell of a good fight.

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